When we talk about ecommerce SEO, we can expect a gradual increase in sales, conversions, and visibility. Nowadays, search engine optimization (SEO) is used in every industry because of its multifaceted benefits. An innovative SEO approach can make your website stand out from those with weak SEO.
ecommerce is a relatively new but thriving trend in Dubai markets. Experts suggest that in 2024, eCommerce sales reached $6.388 billion annually. Also, by 2040, 95% of sales will be conducted via e-commerce channels. In short, the internet is seeing a surge of 2 billion people looking for their desired products online.
If you plan to start an ecommerce business in Dubai, you must act smart. A reliable SEO with an e-commerce site will help you reach more potential customers. A website ranked higher on all search engine result pages has more chances to get more sales than a site with low rankings.
But how can an ecommerce SEO service boost your business sales? If you have the same question, let us find the answer together.
How Can E-commerce SEO Increase Your Sales?
These days, every businessman wants solid sales from their business website. For this, SEO services for e-commerce can actively help you. SEO techniques can boost your sales and improve your conversion rates to a great extent. But how? You just need to follow a few tips and instantly witness the eCommerce sales surge. The effective tips to increase sales through SEO are as follows.
Bank on non-branded keywords
Branded keywords always convert better. People explicitly looking for your brand will readily buy from you. However, an SEO agency for ecommerce goes beyond just converting people who know your business. To ensure that you build awareness about your business among others and make them your customers, focus on non-branded keywords, too. Plus, when people who know your brand search for non-branded keywords and find your website, they are more likely to buy from your business because of the familiarity quotient.
Use SEO in all phases of the funnel
The digital marketing funnel can be divided into three primary phases: awareness, consideration, and decision. Ensure you use ecommerce search engine optimization services for all three phases. Optimize your website for keywords that people use in all three stages. Make this the backbone of your eCommerce SEO strategy.
Make proper use of long-tail keywords
Did you know that a majority of search queries are long-tail? That means you should use long-tail keywords in your mix. Not picking long-tail keywords is like leaving the low-hanging fruits. It’s an absolute waste. Also, long-tail keywords are easier to rank because they are more specific and have much less competition. However, the intent is precise. Targeting and ranking for such keywords would result in definite conversions.
Use Google Trends to supplement your keyword research
Google Trends is one of the most effective tools you can use. Even the best keyword research tools struggle with contextualizing the data. The keywords showing up with the highest volume might have already peaked. Low-volume keywords that tools might suggest ignoring might be on the rise. With Google Trends, you can understand the trends behind keywords and supplement your keyword research by uncovering terms that SEO tools might not be tracking.
Add content to eCommerce category pages for ranking
Your product pages are the pages where the ultimate conversion happens. To make sure these pages rank, you should include relevant, keyword-containing content on these pages. Your home and category pages might already rank high but know that they bring in low-intent, high-volume traffic. Thus, optimizing product pages with content is vital to bring in specific, high-intent traffic.
Use canonicalization to implement faceted navigation correctly
When you allow the sort/filter feature on your eCommerce store to help customers find the most relevant products, it is called faceted navigation. It is include in ecommerce SEO services and is great from a user experience point of view. With faceted navigation, multiple specific URLs get created. If not corrected in time, this can lead to infinite duplicate content. These many URLs are hard to optimize and also confuse Google’s crawlers. Thus leading to low rankings. You can fix this by canonicalizing. You can also edit your robots.txt file to ignore specific URL parameters.
Add structured data
You cannot expect people to always click on the link. Use structured data markup to stand out in SERPs and highlight information people want to click on. Though it isn’t a ranking signal, it boots visibility and enhances the chances of getting visitors to click. As an eCommerce store, you should see the product and review markup. For brick-and-mortar stores, the location markup is great.
Improve page load time
Like every other business, site load speed is essential for eCommerce stores. Customers leave your site without spending a dime if your site loads slowly. Not just that, even Google uses site load speed as a ranking attribute for both desktop and mobile rankings. Use tools like Google Page Speed Insights to check your site speed and optimize it based on suggestions if the site is slow to load.
With the help of ecommerce SEO innovative techniques and following these tips, you can achieve a milestone in Dubai’s ecommerce world. SEO can be a practical tool for increasing your online visibility, attracting qualified customers, and driving sales for your business. Hiring a company that resonates with your goals and budget is essential to get the desired results in less time.
If you are searching for a reliable SEO company in Dubai, contact Brand Surge AE. Our digital marketing agency Dubai provide longevity and innovative solutions to all your e-commerce-related problems. Our SEO agents are proficient enough to enhance your visibility, ROI, and brand value across Dubai. Visit us now for a detailed consultation from our SEO expert!
FAQs
How to use SEO for e-commerce?
SEO can help you find the most trendy keywords, improve your website’s content and technical functions, and create a robust brand image that attracts more visitors and sales.
How to use SEO to increase sales?
Using SEO, you can optimize your product pages, enhance their descriptions according to relevant keywords, and add high-quality images to attract more sales-oriented visitors.
How do I get SEO results for ecommerce?
For SEO to work, you have to stay patient. Consistency is the biggest key to getting results from an SEO approach. Prioritize quality over quantity and continuously monitor performance to make timely changes to mitigate damage.
