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Tiles and Deco

Digital Marketing Agency

Category
Introduction

Tiles and Deco

Objective

Tiles and Deco, a Florida-based e-commerce platform for top-quality tiles, needed help with its online presence. Despite their superior product offerings, their website needed to be more active, product categorization needed to be more cohesive, and they were experiencing zero sales. The most pressing issue was the need for more organic traffic to their website.

Solution

Brand Surge embarked on a comprehensive strategy to transform Tiles and Deco’s online presence. With a dedicated team of five professionals to the project, we commenced by revamping their entire website, ensuring a clean, user-friendly interface. By restructuring their product categories, we made it easier for customers to find and purchase products.
Simultaneously, we launched an aggressive off-page SEO campaign, creating high-authority backlinks, conducting thorough keyword research, and implementing competitor analysis. We improved the site’s navigation and relevance by restructuring products in a proper format and fixing tags categorically.
We also incorporated canonical tags to help crawlers identify and index the right products, which improved the site’s health score and boosted the domain rating.

Results

The transformation was remarkable. Tiles and Deco experienced a 700% increase in online sales volume and a four-fold increase in organic traffic, jumping from 241 to 1k. The Domain Rating saw an impressive rise from 9 to 29, and the health score improved from 68 to 92.
Brand Surge’s strategic website and SEO approach effectively revitalized Tiles and Deco’s online presence, increasing traffic, improving user experience, and significantly boosting sales.

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