Muhammad Ubaid ur Rehman
Founder & CEO of Brand Surge FZ-LLC
Performance marketing strategist with over 10 years of hands-on experience helping businesses across the UAE grow through data-driven digital marketing. Based in Dubai, leading a team that has delivered measurable results for 127+ clients across restaurants, real estate, ecommerce, home services, and more.
About Muhammad Ubaid ur Rehman
Muhammad Ubaid ur Rehman is the founder and CEO of Brand Surge FZ-LLC, a Dubai-based performance marketing agency that specializes in helping small and medium businesses across the UAE attract more customers through search, social, and web.
With over a decade in digital marketing, Ubaid has led strategy, execution, and growth for businesses spanning nine industries — from restaurants and real estate to fitness, ecommerce, and home services. His approach is rooted in one principle: marketing should generate measurable revenue, not vanity metrics.
Before founding Brand Surge, Ubaid built and scaled marketing teams, managed multi-million dirham ad budgets, and developed proprietary systems for lead generation and conversion optimization. He has hands-on expertise across the full digital stack: technical SEO, Google Ads, Meta Ads, social media strategy, CRO, and web design.
Under his leadership, Brand Surge has grown into a team of specialists serving 127+ clients across Dubai, Abu Dhabi, Sharjah, and the wider UAE. The agency is a Google Partner, Meta Partner, and has been recognized by UpCity as a Top SEO and Top PPC Agency.
Ubaid is a firm believer in transparency and education. He regularly publishes decision guides, industry playbooks, and strategic insights to help business owners make informed marketing decisions — whether or not they work with Brand Surge.
Leadership at Brand Surge
As CEO, Ubaid sets the strategic direction for every client engagement. He personally reviews audit findings, signs off on quarterly growth plans, and ensures each campaign is held to the same revenue-focused standard.
His leadership philosophy is hands-on: every member of the Brand Surge team operates with full transparency, weekly reporting, and direct access to senior strategists. There are no black boxes, no cookie-cutter packages, and no locked-in contracts.
Under Ubaid's direction, Brand Surge has built specialized practices across SEO, Google Ads, social media marketing, and website design — each staffed by channel experts who understand the nuances of the UAE market, from Arabic content strategy to seasonal campaign planning around Ramadan, DSF, and Eid.
Areas of Expertise
Deep, hands-on experience across the full digital marketing stack.
Search Engine Optimization
Technical SEO, local SEO, content strategy, and link building for UAE businesses.
Google Ads Management
Search, display, shopping, and YouTube campaigns with full ROAS tracking.
Social Media Marketing
Paid social, community management, and influencer strategy across Meta, TikTok, and LinkedIn.
Website Design & CRO
Conversion-focused UX, A/B testing, and bilingual web experiences.
Growth Systems
End-to-end marketing funnels, automation, and scalable lead generation frameworks.
Analytics & Attribution
Revenue tracking, multi-touch attribution, and data-driven decision making.
Proven SEO Results
Real Google Search Console data from UAE and international client campaigns managed by Muhammad Ubaid ur Rehman and the Brand Surge team.
Published Articles & Guides
Decision guides, industry playbooks, and strategic insights written by Muhammad Ubaid ur Rehman.
Website Security Checklist for UAE SMEs (2026)
A structured, three-layer website security checklist covering access control, software updates, and ongoing monitoring — built for the realities of running an SME in the UAE.
Signs Your Website Has Been Hacked (And What to Do Next)
Unexpected redirects, spam pages, Google warnings, and admin lockouts are all signs your website may be compromised. Here is how to confirm, contain, and recover from a hack.
How Website Security Impacts Google Rankings and Customer Trust
Website security is not just a technical concern — it directly affects your Google rankings, conversion rates, and customer confidence. Here is how security failures translate into business losses.
WooCommerce vs Shopify: Which Is More Secure?
Shopify handles server security for you while WooCommerce gives you full control — and full responsibility. Here is how the two platforms compare on security for ecommerce businesses.
Security Plugins vs Professional Website Security Services
Security plugins handle some basics well, but they have clear limitations. Here is an honest comparison of plugin-based security versus professional managed services — and when each option makes sense.
DIY Website Security vs Professional Security: What's the Real Risk?
Managing website security yourself saves money upfront but introduces risks that most business owners underestimate. Here is an honest look at the tradeoffs and when professional help makes sense.
Minimum Steps to Secure a WordPress Website (2026)
You do not need to be a developer to secure your WordPress site. This guide covers the minimum steps every business owner should take — most of which can be completed in a single sitting.
WordPress Security Mistakes That Lead to Malware
Most WordPress malware infections trace back to the same set of preventable mistakes. Here are the 10 most common ones, why they happen, and what to do instead.
How to Protect Your WordPress Login from Brute Force Attacks
Brute-force attacks target your WordPress login page with thousands of password attempts. Here is how to stop them — with practical steps that do not require developer skills.
Shopify Security Checklist for Ecommerce Stores
Shopify handles server security and PCI compliance, but you are still responsible for admin access, app permissions, and fraud prevention. This checklist covers what you need to manage.
Real Estate Lead Generation in Dubai: The Complete Marketing Playbook
A no-nonsense guide to how real estate businesses in Dubai actually grow their lead pipeline — what works, what doesn't, and what budget you realistically need.
Restaurant Marketing Strategy in the UAE: The Complete Playbook
A straightforward guide to how restaurants and cafes in the UAE actually fill more seats — covering Google, social media, local visibility, and realistic budget expectations.
Home Services Marketing in the UAE: The Complete Growth Playbook
A practical guide for AC repair, cleaning, plumbing, and maintenance companies in the UAE to generate more leads and grow through digital marketing.
Ecommerce Growth Strategy for the UAE: The Complete Marketing Playbook
A practical guide for UAE online stores looking to grow sales through search, social media advertising, and conversion optimisation — without wasting budget on tactics that don't work here.
Tourism & Travel Marketing in the UAE: The Complete Growth Playbook
How tour operators, hotels, DMCs, and activity providers in the UAE actually fill more bookings through digital marketing — practical strategies with realistic expectations.
Fitness & Wellness Marketing in the UAE: The Complete Growth Playbook
A practical guide for gyms, studios, personal trainers, and wellness businesses in the UAE to attract more members and clients through digital marketing that actually works.
Clinic & Medical Practice Marketing in the UAE: The Complete Playbook
A practical guide for clinics, dental practices, and medical centres in the UAE to attract more patients through digital marketing — while staying compliant with healthcare regulations.
Law Firm Marketing in the UAE: The Complete Growth Playbook
A practical guide for law firms and legal consultancies in the UAE to attract more clients through digital marketing — covering what works, what doesn't, and how much it costs.
Construction Company Marketing in the UAE: The Complete Growth Playbook
A practical guide for construction companies, fit-out firms, and contractors in the UAE to generate more project leads and build their reputation through digital marketing.
How Much Does SEO Cost in Dubai?
A straightforward breakdown of SEO pricing in Dubai — what you should expect to pay, what drives the cost up or down, and how to avoid overpaying for underwhelming results.
How Much Do Google Ads Cost in the UAE?
A practical guide to Google Ads pricing in the UAE — what you will actually pay per click, how much you need per month, and the hidden costs most agencies do not mention upfront.
SEO vs Google Ads: Which One Should UAE Businesses Choose?
SEO and Google Ads both drive traffic, but they work in fundamentally different ways. Here is how to decide which one deserves your budget — or whether you need both.
Is SEO Worth It for Small Businesses in the UAE?
SEO can transform a small business, but it is not right for everyone. Here is an honest breakdown of when it is worth the investment, when it is not, and what to do if your budget is tight.
How Long Does SEO Take to Show Results in Dubai?
Realistic timelines for SEO in Dubai — what actually happens at each stage, why some industries move faster than others, and how to spot agencies selling you fiction.
Common SEO Mistakes UAE Businesses Make
UAE businesses keep making the same SEO mistakes. Here are the ones we see most often, why they hurt your rankings, and what to do instead.
Common Google Ads Mistakes Businesses Make in Dubai
Dubai businesses waste thousands of dirhams on Google Ads every month because of avoidable mistakes. Here are the ones that hurt the most and how to fix them.
Should You Hire a Marketing Agency or Freelancer in the UAE?
Agencies and freelancers both have a place in the UAE market. Here is an honest look at when each option makes sense and the trade-offs involved.
In-House Marketing vs Agency: What Makes Sense for UAE Businesses?
A realistic breakdown of costs and trade-offs between building an in-house marketing team and working with an agency in the UAE — with actual salary data and practical guidance.
What to Ask Before Hiring a Digital Marketing Agency in Dubai
A no-nonsense checklist of questions every business owner should ask before signing with a marketing agency in Dubai — and what the answers should tell you.
Why Cheap SEO Services Fail in the UAE
A frank look at what you actually get from budget SEO packages in the UAE, why they consistently underdeliver, and what proper SEO work genuinely involves.
When Paid Ads Make More Sense Than SEO in the UAE
A practical guide to knowing when paid advertising is the smarter investment over SEO for UAE businesses — including Ramadan campaigns, new launches, and time-sensitive promotions.
Speaking & Events
Active at major industry events and educational sessions across the UAE and globally.
Work With Muhammad Ubaid ur Rehman
Book a free strategy call with Ubaid and the Brand Surge team. We'll analyze your current marketing and show you how to drive more revenue.