Last updated: January 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
2. How We Use Cookies
Brand Surge FZ-LLC uses cookies and similar technologies on our website brandsurge.ae for various purposes:
2.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
| Cookie | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| csrf_token | Security protection | Session |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
2.3 Marketing Cookies
These cookies are used to track visitors across websites. They are used to display ads that are relevant and engaging for the individual user.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracking and remarketing | 3 months |
| _gcl_au | Google Ads | Conversion tracking | 3 months |
| IDE | Google DoubleClick | Remarketing | 1 year |
2.4 Preference Cookies
These cookies enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region you are in.
| Cookie | Purpose | Duration |
|---|---|---|
| theme | Remembers light/dark mode preference | 1 year |
| language | Remembers language preference | 1 year |
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so forth. These third parties may include:
- Google Analytics
- Google Ads
- Meta (Facebook/Instagram)
4. Managing Cookies
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience.
4.1 Browser Settings
You can manage cookies in your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy
- Edge: Settings → Cookies and site permissions
4.2 Opt-Out Links
You can opt out of specific third-party cookies:
- Google Analytics: Google Analytics Opt-out
- Google Ads: Google Ad Settings
- Meta: Facebook Ad Preferences
5. Do Not Track
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to be tracked. Currently, we do not respond to Do Not Track signals.
6. Updates to This Policy
We may update this Cookie Policy from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this policy periodically.
7. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: info@brandsurge.ae
- Phone: +971 55 782 5842
- Address: JVC (Jumeirah Village Circle), Dubai, UAE