Cafe Chain
How we helped this restaurants & cafes business in Abu Dhabi achieve significant growth through Local SEO, Social Media, Meta Ads.
The Challenge
- New market entry
- Building brand awareness
- Multiple location management
- Consistent experience across locations
Our Strategy
Launched coordinated awareness campaign across Abu Dhabi while building local SEO presence for each location. Focused on Instagram content to build brand recognition.
Execution
Created location-specific Google Business Profiles. Ran geo-targeted Meta campaigns for each new location. Built Instagram content calendar featuring menu items and cafe ambiance.
What We Learned
For cafe expansion, building distinct neighborhood identity for each location while maintaining brand consistency drives better local engagement. Morning coffee content performs best for cafe social media.
Results
GBP Views
Per location average
Instagram Reach
Monthly reach
Walk-ins
First quarter growth
Results may vary. Past performance does not guarantee future results.
Get Similar ResultsFor cafe expansion, building distinct neighborhood identity for each location while maintaining brand consistency drives better local engagement. Morning coffee content performs best for cafe social media. This project reinforced why we build every campaign around measurable outcomes — not vanity metrics.
Founder & CEO, Brand Surge FZ-LLC
On working with restaurants & cafes businesses in Abu Dhabi
This case study has been anonymized for client privacy. Actual client details available upon request with appropriate NDAs.
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