CrossFit Gym
How we helped this fitness business in Dubai achieve significant growth through Local SEO, Meta Ads, Content.
The Challenge
- High member churn
- Local competition
- Converting trial members
- Standing out from traditional gyms
Our Strategy
Built community-focused content strategy highlighting member transformations and gym culture. Targeted fitness enthusiasts within 10km radius with Meta ads promoting trial offers.
Execution
Optimized for 'CrossFit near me' and related terms. Created video content showcasing workouts and community. Ran lead generation campaigns with trial class offers. Implemented referral tracking.
What We Learned
Community content outperforms workout-focused content for boutique fitness. Showing real member stories and transformations builds trust faster than facility photos or equipment lists.
Results
Trial Signups
New member leads
Conversion Rate
Trial to member
Referrals
Member referrals
Results may vary. Past performance does not guarantee future results.
Get Similar ResultsCommunity content outperforms workout-focused content for boutique fitness. Showing real member stories and transformations builds trust faster than facility photos or equipment lists. This project reinforced why we build every campaign around measurable outcomes — not vanity metrics.
Founder & CEO, Brand Surge FZ-LLC
On working with fitness businesses in Dubai
This case study has been anonymized for client privacy. Actual client details available upon request with appropriate NDAs.
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