"We were losing bookings to OTAs because we had no real online presence of our own. Brand Surge built that from scratch — direct bookings went up 90% and the organic traffic growth has been consistent. They know how to reach tourists at exactly the right moment."
Michael C
Desert Safari Operator
1. The Challenge
- Over-dependence on OTAs (Viator, GetYourGuide) eating into margins through commission fees
- Seasonal fluctuations with high season from October to April requiring careful budget management
- International audience targeting — visitors from Europe, CIS countries, and Asia with different intent signals
- High customer acquisition costs through OTA-dominated search results
2. Our Strategy
Built direct booking capability to reduce OTA dependency. Targeted tourists during trip-planning phase with SEO guides and captured in-destination traffic with Google Ads. Built Instagram presence showcasing experiences to reach the discovery phase audience.
3. Execution
Created comprehensive Dubai tourism guide content ranking for tourist research queries. Ran geo-targeted Google Ads showing to mobile users already in Dubai. Built Instagram presence with experience showcase content. Implemented multi-language WhatsApp support (Arabic, Russian, Hindi) for booking conversion.
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4. What We Learned
Visual content on Instagram and TikTok drives significant booking intent for tourism experiences in Dubai. Offering WhatsApp support in key tourist languages (Russian, German, Chinese, Hindi) dramatically improved conversion rates from ad traffic to confirmed bookings.
Key Results
Achieved over 90 days
Direct Bookings · Reduced OTA dependency significantly
ROAS · Return on combined ad spend
Organic Traffic · From Dubai tourism content SEO
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Services used
Results like these don't happen by accident. We structure every campaign around what actually moves the needle — the right channels, the right targeting, and a clear line back to revenue.
Founder & CEO, Brand Surge FZ-LLC
On working with tourism businesses in Dubai
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