Gear Team Apparel

1. The Challenge

• Multiple physical Texas outlets with an underperforming online store — e-commerce revenue was a small fraction of total sales
• Untapped paid search potential: no Performance Max campaigns, no Shopping feed structure, and no brand-vs-non-brand campaign separation
• Competitive custom team apparel market dominated by heavily funded national brands with large ad budgets
• SEO starting from a low base — average position of 21.8 meant virtually no page-one organic presence for core product terms

2. Our Strategy

We built a full-funnel paid strategy around four distinct campaign tiers — branded capture, non-branded discovery via Performance Max, Shopping feeds for product-level conversion, and Meta campaigns for retargeting and new audience prospecting. Each tier had a dedicated ROAS target reflecting its funnel position. In parallel, we launched an SEO push targeting high-commercial-intent terms: custom team jerseys, baseball uniforms, team apparel packages, and sport-specific queries where Gear Team Apparel had a competitive edge on price and personalisation.

3. Execution

Launched a Performance Max campaign (tROAS 340%) as the primary non-branded acquisition engine, supported by a brand search campaign running at target impression share 100% — this alone achieved a 4,812% ROAS at just $11.59 cost per conversion. Added Shopping campaigns for branded and non-branded product feeds, and ran Meta ads targeting youth sports leagues, school coaches, and club managers across Texas and surrounding states. On Meta, retargeting past website visitors with product-specific creative drove repeat purchases and increased AOV. SEO content was built around team sport categories and buying guides. The result: $906K in Google Ads-attributed revenue from $166K in spend — a 5.45x blended ROAS — alongside $1.3M in total tracked revenue and 24K organic clicks from 2.21M search impressions.