Google Ads for Schools and Education Providers in Dubai

Running the same campaigns year-round at the same budget. Education search volume is highly seasonal. Your campaigns need to ramp up months before enrollment deadlines and scale back during quiet periods to avoid wasting budget.

Sending all traffic to the homepage. Parents clicking on an ad for 'IB schools in JLT' should land on a page about your IB programme with clear information about fees, curriculum, and how to book a tour. Sending them to your homepage forces them to find the information themselves, and most will not bother.

Not tracking the right conversions. Clicks and impressions mean nothing if you are not tracking tour bookings, application submissions, and phone calls. Without proper conversion tracking, you cannot measure ROI or optimise campaigns.

Targeting too broadly. Bidding on 'schools in Dubai' without specifying curriculum, age group, or location wastes budget on irrelevant clicks. Narrower targeting produces higher-quality leads at a lower cost.

We audit your existing ad accounts or build new campaigns from scratch, structuring them around your specific programmes, curriculum, locations, and enrollment timelines.

We create dedicated landing pages for each campaign that highlight the specific information parents and students are looking for, with clear calls to action for tour bookings and applications.

We set up proper conversion tracking for form submissions, phone calls, and tour bookings so every lead is attributed to the right campaign and keyword.

We manage bids and budgets weekly, adjusting for seasonal demand, competitor activity, and performance data to maximise enrollment leads within your target cost per acquisition.