Social Media Marketing for Accounting Firms in Dubai

Posting content that only other accountants would understand. Your audience is business owners, not CPAs. If your posts are full of accounting jargon and technical standards, they will not generate client interest.

Treating LinkedIn like a broadcast platform instead of a networking tool. Firms that only post and never engage with comments, industry discussions, or client content miss the relationship-building opportunity that makes LinkedIn effective.

Inconsistency in posting schedule. Publishing five posts one week and then going silent for a month destroys any momentum you build. A steady cadence of 3 to 4 posts per week on LinkedIn is far more effective than sporadic bursts.

Ignoring visual content. Text-only posts on LinkedIn get significantly less engagement than posts with professional graphics, short videos, or carousel content. Accounting content does not have to be boring.

We audit your firm's current social media presence across LinkedIn, Instagram, and other relevant platforms, identifying gaps in content, engagement, and follower quality.

We build a content calendar aligned with UAE business cycles, tax deadlines, and regulatory updates, ensuring your firm publishes timely, relevant content consistently.

We create and publish thought leadership content including posts, articles, graphics, and short videos, all written in a tone that resonates with business owners rather than accountants.

We track engagement metrics, follower growth, website traffic from social channels, and consultation bookings attributed to social media, refining the strategy based on what drives real results.