"Before Brand Surge, every client came through referrals or cold calling. Now we get 40+ qualified commercial enquiries every month and we've been in the top 5 on Google in Sharjah for over 11 months straight. It has completely transformed our pipeline."
M Mudassir
Industrial Cleaning Company
1. The Challenge
- A specialist industrial cleaning company in Sharjah with strong operational capacity but no digital lead generation — all business came through referrals and cold outreach
- Industrial cleaning is a high-value, low-volume B2B category: ranking for the right terms matters more than volume, because a single contract is worth months of ad spend
- No Google presence at all — not ranking for any commercial cleaning or industrial cleaning terms in Sharjah, and no Google Ads history to build from
- Competing against larger, more established cleaning companies that had years of SEO equity and existing Google Ads campaigns
2. Our Strategy
We built a two-channel lead generation engine: Google Ads to generate immediate, consistent leads while SEO built a compounding organic asset. For Google Ads, we structured tightly themed campaigns around industrial cleaning, commercial cleaning, and facility management terms in Sharjah — ensuring every dirham of the AED 7,000 monthly budget went toward high-intent commercial searchers, not residential tyre-kickers. For SEO, we targeted 'Best Industrial Cleaning Company Sharjah' and related authority terms, building location-specific content and citation signals to earn top-5 organic positions.
3. Execution
Set up Google Search campaigns with dedicated ad groups for industrial cleaning, office cleaning, warehouse cleaning, and facility management services. Tightly controlled keyword matching to exclude residential queries and focus spend entirely on commercial and industrial intent. Built service-specific landing pages with strong trust signals — accreditations, fleet size, client categories, and inquiry forms. For SEO, published location-optimised service pages targeting Sharjah industrial zones and free zones, built local citations, and consistently monitored rankings. Within 11 months, the business held a top-5 organic position for 'Best Industrial Cleaning Company Sharjah' — maintained consistently for the entire period. Google Ads delivered 40+ qualified commercial leads every single month on an average spend of AED 7,000, generating a strong, predictable pipeline of contract opportunities.
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4. What We Learned
For industrial and commercial cleaning in the UAE, Google Search Ads consistently outperform broad digital marketing because the buyer intent is explicit — someone searching 'industrial cleaning company Sharjah' is making a business decision, not browsing. Keeping the campaign laser-focused on commercial terms (and aggressively excluding residential intent with negative keywords) was the key to 40+ qualified leads per month without inflating spend. On the SEO side, the top-5 ranking for 11 consecutive months proved that consistent, location-specific content and citation building compounds over time — by month 6, organic leads were supplementing paid at zero incremental cost.
Key Results
Achieved over 11 months
Leads / Month · Consistent monthly from Google Ads
Avg Ad Spend · Monthly Google Ads budget
Organic Position · Sharjah 'Best Industrial Cleaning Co.'
Ranking Streak · Consecutive months in top 5
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Services used
Results like these don't happen by accident. We structure every campaign around what actually moves the needle — the right channels, the right targeting, and a clear line back to revenue.
Founder & CEO, Brand Surge FZ-LLC
On working with home services businesses in Sharjah
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