Social Media Marketing for Education Providers in Dubai

Posting only promotional content. If every post is 'Register Now' or 'Admissions Open,' parents tune out. A mix of 80% valuable or engaging content and 20% promotional content keeps your audience interested and responsive when you do ask them to take action.

Ignoring comments and messages. Parents use social media to ask questions about fees, curriculum, and availability. If your school takes days to respond or never responds at all, that parent assumes you do not care about customer service and moves on to a competitor.

Using stock photos instead of real campus imagery. Parents want to see your actual school, your real students, and your genuine environment. Stock photos of smiling children in a generic classroom do not build trust. They signal that you have something to hide.

Not running paid campaigns during enrollment periods. Organic social media reach is limited. Without paid promotion, your enrollment announcements reach a fraction of your followers. Targeted ads during registration windows are essential for driving tour bookings.

We develop a content strategy aligned with your enrollment calendar and institution values, planning content themes, posting schedules, and campaign timelines months in advance.

We create and curate content that showcases your institution authentically, including photography direction, video concepts, and copy that resonates with your target audience of parents and students.

We manage paid social campaigns on Facebook, Instagram, and LinkedIn, targeting specific demographics and communities in Dubai with enrollment-focused ads and retargeting sequences.

We report monthly on engagement, reach, website traffic from social channels, and most importantly, the enquiries and applications that your social media presence generates.