Social Media Marketing for Healthcare in Dubai

Posting only promotional content about offers and discounts. Patients do not follow clinics for sales pitches. They follow for useful health information, trust-building content, and a sense of what the patient experience will be like.

Ignoring DHA/DOH social media guidelines. A before-and-after post without proper disclaimers or a claim about guaranteed results can trigger regulatory action. Every healthcare social post must be reviewed for compliance before publishing.

Inconsistent posting. A clinic that posts three times in one week and then goes silent for a month looks unreliable. Consistent, scheduled content builds the algorithmic favour and audience trust needed for social media to drive real results.

Not responding to comments and direct messages. Patients use social media to ask questions, request appointment information, and express concerns. Slow or absent responses lose patients to competitors who engage promptly.

We audit your current social presence, review competitor activity, and identify the content themes and formats that resonate with patients in your specialty areas.

We create a monthly content calendar that balances educational content, doctor features, facility showcases, and patient stories, all reviewed for DHA/DOH compliance before publishing.

We manage community engagement, responding to comments and messages within agreed timeframes so patient enquiries never go unanswered.

Monthly reporting covers follower growth, engagement rates, website clicks from social, and direct patient enquiries generated through social channels. We adjust the content strategy based on what is actually driving patient interest.