Google Ads for Ecommerce Businesses in the UAE

Running one Shopping campaign for all products with the same bid. Your AED 50 phone case and your AED 5,000 laptop need completely different bidding strategies. Lumping them together means you overspend on low-value items and underbid on high-value ones.

Ignoring feed quality. Your product feed is the foundation of Shopping campaigns. Missing attributes, poor titles, low-quality images, and incorrect pricing all reduce ad performance. Google rewards clean, detailed feeds with better placement and lower costs.

Not using remarketing. Most ecommerce visitors do not buy on their first visit. Dynamic remarketing brings them back with the specific products they viewed. Not running remarketing campaigns means losing the majority of potential customers you already paid to attract.

Setting up Performance Max with no audience signals or creative assets and expecting Google to figure it out. Performance Max works best when you give it clear direction on who your customers are and what messaging resonates.

We audit your existing campaigns, product feed, and tracking setup to identify what is working, what is wasting budget, and what opportunities are being missed. If you do not have campaigns yet, we build the structure from scratch.

We restructure campaigns by product category and margin tier, ensuring high-value products get the visibility they deserve while low-margin items are managed carefully to avoid unprofitable spend.

We optimise your product feed with detailed titles, accurate attributes, competitive pricing, and high-quality images that improve ad quality and reduce cost per click across all Shopping placements.

We launch remarketing campaigns targeting cart abandoners, product viewers, and past customers with messaging and offers tailored to where they are in the buying process.