Google Ads

Remarketing & Retargeting Ads in Dubai — Win Back Lost Leads & Sales

97% of website visitors leave without taking action.

  • Website visitor remarketing
  • Cart abandonment remarketing
  • Customer list remarketing

Discuss Remarketing With Our Team

Fill out the form below and we'll reach out within 24 hours.

By submitting, you agree to our Privacy Policy. We'll respond within 24 hours.

Google Partner

Certified Agency

Meta Partner

Verified Partner

Top SEO Agency

UpCity 2024

100+ UAE Clients

Since 2019

Re-Engage

How Remarketing in Dubai Recaptures Lost Leads and Sales

Website visitor remarketing — showing ads to people who visited your site but did not convert, keeping your brand top of mind as they continue browsing

Cart abandonment remarketing — targeting ecommerce shoppers who added products to their cart but did not complete the purchase

Remarketing services in Dubai
Customer list remarketing — uploading your existing customer or lead lists to reach them with specific messaging across Google's network
Dynamic remarketing — automatically showing visitors the exact products or services they viewed on your site, personalized to their browsing behavior
Audience segmentation — creating different remarketing lists based on behavior (visited pricing page, viewed specific services, spent time on site) for more relevant messaging
Cross-device remarketing — reaching the same person across their phone, tablet, and desktop for consistent brand exposure

Recover Lost Revenue With Smart Remarketing in Dubai

Get a free retargeting audit and find out how many warm leads you're losing every month.

Recovery Window

When Retargeting Ads Become Essential for UAE Businesses

Your website gets decent traffic but conversion rates are low — remarketing recaptures visitors who showed interest but were not ready to act

You run an ecommerce store and cart abandonment is a significant problem — showing shoppers the exact items they left behind recovers lost sales

Your sales cycle is long and customers need multiple touchpoints before making a decision — remarketing keeps you present throughout their journey

You are investing in driving traffic through SEO or ads but are not maximizing the value of that traffic with follow-up

You want to re-engage past customers with new offers, products, or services

Brand Surge Remarketing team in Dubai
Frequency Traps

Remarketing Mistakes That Annoy Prospects Instead of Converting Them

  • Showing the same ad indefinitely. If someone sees your banner 30 times without clicking, showing it 30 more times will not change their mind. Set frequency caps (we recommend 5-7 impressions per user per week) and rotate creative regularly to avoid ad fatigue.
  • Not segmenting audiences. Someone who visited your pricing page is much more interested than someone who bounced from your homepage. Create different remarketing lists based on engagement level and serve them different messages. A one-size-fits-all approach wastes budget.
  • Being too aggressive with frequency. Remarketing should feel like a friendly reminder, not stalking. Excessively high frequency makes your brand feel desperate and can create negative associations. We carefully balance visibility with restraint.
  • Remarketing to everyone equally. Exclude people who already converted — showing ads to existing customers asking them to buy something they already bought is wasteful and annoying. Similarly, exclude visitors who spent less than 10 seconds on your site, as they likely were not genuinely interested.
Win-Back Proof

Remarketing Results That Signal a Healthy Sales Pipeline in the UAE

In the UAE, where consumer attention is split across many brands and platforms, remarketing is especially valuable. The market is saturated with advertising, so staying visible to people who have already shown interest gives you a major advantage over competitors who only target cold audiences.
For high-value purchases common in the UAE market — real estate, luxury goods, automotive, travel packages — remarketing is essential. These are not impulse buys. Buyers research for weeks or months, and remarketing keeps your brand present throughout that extended decision process.
Dynamic remarketing for ecommerce works particularly well with UAE shoppers who browse on mobile and often return to purchase on desktop. Cross-device remarketing ensures you reach them regardless of which device they switch to.
Seasonal remarketing around events like Dubai Shopping Festival, Ramadan, or summer holidays lets businesses re-engage past visitors with timely, relevant offers that align with purchasing patterns specific to the UAE calendar.
Funnel Layer

How Retargeting Fits Into a Full-Funnel Google Ads Strategy in Dubai

Remarketing is one of the most cost-effective components of a Google Ads strategy because you are targeting people who already know your brand. We include remarketing in most Google Ads engagements because it improves the overall return on your advertising investment by recapturing traffic that would otherwise be lost.

Everything Included in Our Remarketing Campaign Setup for Dubai

Everything you receive when you partner with Brand Surge for remarketing in the UAE.

Website visitor remarketing

showing ads to people who visited your site but did not convert, keeping your brand top of mind as they continue browsing

Cart abandonment remarketing

targeting ecommerce shoppers who added products to their cart but did not complete the purchase

Customer list remarketing

uploading your existing customer or lead lists to reach them with specific messaging across Google's network

Dynamic remarketing

automatically showing visitors the exact products or services they viewed on your site, personalized to their browsing behavior

Audience segmentation

creating different remarketing lists based on behavior (visited pricing page, viewed specific services, spent time on site) for more relevant messaging

Cross-device remarketing

reaching the same person across their phone, tablet, and desktop for consistent brand exposure

Proven Results

Remarketing in Action: Fine Dining Restaurant

A real restaurants & cafes business in Dubai that achieved measurable growth.

Fine Dining Restaurant case study
Restaurants & Cafes

Fine Dining Restaurant · Dubai

Local SEO + Google Ads + Meta Ads · 90 days

The Challenge

Low visibility for branded and non-branded searches. High dependency on walk-in traffic. Poor Google Business Profile performance. Limited online reservations.

Our Approach

We implemented a comprehensive local SEO strategy combined with targeted paid campaigns to drive both awareness and direct bookings. Focus on optimizing for 'fine dining Dubai Marina' and related terms. Optimized Google Business Profile with professional photos, structured data, and review response. Launched Google Ads for high-intent dining searches. Created Meta campaigns targeting affluent Dubai residents for special occasions.

Results Achieved

+45%
Reservations
Online booking increase
+120%
GBP Views
Google profile visibility
-30%
Cost per Booking
Improved efficiency

Key Takeaway

For fine dining in Dubai, targeting special occasions and corporate events through Meta ads delivers better quality leads than generic restaurant targeting. WhatsApp integration significantly improved booking conversion.

Brand Surge Remarketing vs. Generic Retargeting in the UAE

Here's what sets our approach apart from the competition.

FeatureTypical AgencyBrand Surge
Search Campaign Setup & Management
Monthly Performance Reports
Landing Page Design & Message Match Testing
Negative Keyword Mining & Wasted Spend Audits
UAE Audience Segmentation & Dayparting
Revenue Attribution & ROAS Tracking

Turn Abandoned Visitors Into Paying Customers Across the UAE

Our remarketing specialists build sequences that bring prospects back at the right moment to convert.

Frequently Asked Questions

How We Set Up Your Remarketing Campaigns

Audience segmentation, creative sequencing, and conversion tracking — built to recover revenue.

1

Book Your Free Strategy Call

Schedule a 30-minute consultation. We'll discuss your business goals, current marketing, and where the biggest opportunities are.

  • No commitment or obligation
  • We'll review your current online presence
  • Identify quick wins you can act on immediately
2

Receive a Custom Strategy

Within 48 hours, you'll receive a tailored plan with clear priorities, realistic timelines, and transparent pricing.

  • Detailed scope of work
  • Channel recommendations based on your goals
  • Clear deliverables and expected outcomes
3

Launch & Start Growing

Once you approve the plan, our team begins execution immediately with weekly progress updates and monthly performance reports.

  • Onboarding within 48 hours of approval
  • First results visible within 2-4 weeks
  • Ongoing optimization and transparent reporting

Why Brands Trust Us

Google Partner

Certified Google Ads management with access to advanced tools and direct Google support.

Meta Business Partner

Verified expertise in Meta Ads across Facebook and Instagram for UAE businesses.

Top SEO Agency

Recognized by UpCity as a top-rated SEO agency for consistent client results.

UAE-Focused

100% of our work is for UAE-based businesses. We understand this market deeply.

Get a Free Remarketing Consultation

Talk to our google ads specialists about what remarketing can do for your business in the UAE.