Social Media Marketing for Home Service Companies in Dubai

Expecting direct leads from social media. Home services customers search Google or ask for referrals when they need help. Social media supports those channels by building trust, not by generating cold leads. Setting expectations correctly avoids disappointment.

Posting inconsistently. An account that posts twice in one week and then goes silent for a month looks unreliable. A steady rhythm of 2-3 posts per week, even if they are simple before-and-after shots, maintains an active presence.

Using stock photos instead of real work. Customers can spot generic photos instantly. Authentic images of your team, your vans, and your actual completed work build credibility. Stock photos of smiling technicians in pristine uniforms feel fake.

Not showcasing reviews and testimonials. Your social profiles should be filled with evidence of happy customers. Screenshot positive reviews, share video testimonials, and create posts highlighting your Google rating and review count.

We establish a content capture system with your field teams — simple protocols for photographing before-and-after results, recording brief customer testimonials, and sharing team photos. This gives us a consistent flow of authentic material.

We create a content calendar mixing before-and-after showcases, educational posts, team highlights, review features, and seasonal tips. Each post is designed to build trust rather than chase engagement metrics.

We manage posting across Instagram and Facebook, respond to comments and messages, and ensure your social profiles are complete with contact information, service descriptions, and booking links.

We report monthly on profile growth, engagement, and — importantly — website visits and calls that originated from social media profiles, giving you a clear picture of how social supports your overall lead generation.