Google Ads for Real Estate Companies in Dubai
Google Ads is the fastest way to generate property enquiries in Dubai.
- Search campaigns targeting high-intent property keywords with location modifi...
- Remarketing campaigns that follow website visitors across Google Display Netw...
- Lead form extensions that let buyers submit their details directly from the s...
Get Your Free Real Estate Google Ads Strategy
Fill out the form below and we'll reach out within 24 hours.
The problem is that real estate Google Ads in the UAE are expensive. Cost per click for property keywords in Dubai ranges from AED 15 to AED 80 depending on the area and property type. Without proper campaign structure, keyword targeting, and landing page optimisation, you can burn through thousands of dirhams in a week with nothing to show for it.
High-Converting Google Ads Tactics for Real Estate Companies in Dubai
Search campaigns targeting high-intent property keywords with location modifiers like area names, project names, and property types
Remarketing campaigns that follow website visitors across Google Display Network and YouTube, keeping your properties top of mind during the typically long property buying cycle
Lead form extensions that let buyers submit their details directly from the search results without visiting your website, reducing friction and increasing conversion rates
Competitor targeting campaigns that show your ads when people search for competing brokerage names or specific rival projects
Why Most Real Estate Google Ads Campaigns in the UAE Waste Budget
Bidding on broad keywords like 'Dubai real estate' without area or intent modifiers. These terms have massive volume but terrible conversion rates because the intent is too vague.
Sending all ad traffic to your homepage instead of dedicated landing pages. A buyer searching for 'off-plan apartments in JVC' should land on a page about JVC off-plan projects, not your generic homepage with a search bar.
Not using negative keywords. Without proper negatives, your ads show for irrelevant searches like 'real estate jobs Dubai,' 'property management courses,' or 'free property valuation tool' — all of which waste budget.
Running the same campaigns year-round without adjusting for market conditions. The Dubai property market has seasonal patterns, and your ad spend should reflect that.
How We Build ROI-Focused Google Ads for Dubai Property Firms
We audit your existing Google Ads account (or set up a new one) with proper conversion tracking, call tracking, and lead form integration so every enquiry is attributed to a specific campaign.
We build campaign structures based on your property portfolio — separating campaigns by area, property type, and buyer intent level to maximise relevance and minimise wasted spend.
We create and test landing pages for each campaign group, ensuring that the ad message matches the page content and that the enquiry process is as simple as possible.
We optimise weekly based on performance data — adjusting bids, pausing underperforming keywords, testing new ad copy, and reallocating budget toward the campaigns generating the best leads.
Your Real Estate Google Ads Campaign Package
We audit your existing Google Ads account (or set up a new one) with proper conversion tracking, call tracking, and lead form integration so every enquiry is attributed to a specific campaign.
We build campaign structures based on your property portfolio — separating campaigns by area, property type, and buyer intent level to maximise relevance and minimise wasted spend.
We create and test landing pages for each campaign group, ensuring that the ad message matches the page content and that the enquiry process is as simple as possible.
We optimise weekly based on performance data — adjusting bids, pausing underperforming keywords, testing new ad copy, and reallocating budget toward the campaigns generating the best leads.
We report monthly on cost per lead, lead quality, and downstream metrics like viewings booked and deals closed. The goal is not just leads — it is sales.
Real Estate Google Ads in Action: Fine Dining Restaurant
A real restaurants & cafes business in Dubai that achieved measurable growth.
Fine Dining Restaurant · Dubai
The Challenge
Low visibility for branded and non-branded searches. High dependency on walk-in traffic. Poor Google Business Profile performance. Limited online reservations.
Our Approach
We implemented a comprehensive local SEO strategy combined with targeted paid campaigns to drive both awareness and direct bookings. Focus on optimizing for 'fine dining Dubai Marina' and related terms. Optimized Google Business Profile with professional photos, structured data, and review response. Launched Google Ads for high-intent dining searches. Created Meta campaigns targeting affluent Dubai residents for special occasions.
Results Achieved
Key Takeaway
For fine dining in Dubai, targeting special occasions and corporate events through Meta ads delivers better quality leads than generic restaurant targeting. WhatsApp integration significantly improved booking conversion.
Brand Surge vs. Standard PPC Agencies for Real Estate
Here's what sets our approach apart from the competition.
| Feature | Typical Agency | Brand Surge |
|---|---|---|
| Search Campaign Setup & Management | ||
| Monthly Performance Reports | ||
| Landing Page Design & Message Match Testing | ||
| Negative Keyword Mining & Wasted Spend Audits | ||
| UAE Audience Segmentation & Dayparting | ||
| Revenue Attribution & ROAS Tracking |
Generate Qualified Buyer Leads with Real Estate Google Ads
Let us build a Google Ads campaign that targets serious property buyers across the UAE.
Frequently Asked Questions
What Happens Next
Here's exactly what to expect when you reach out to us.
Book Your Free Strategy Call
Schedule a 30-minute consultation. We'll discuss your business goals, current marketing, and where the biggest opportunities are.
- No commitment or obligation
- We'll review your current online presence
- Identify quick wins you can act on immediately
Receive a Custom Strategy
Within 48 hours, you'll receive a tailored plan with clear priorities, realistic timelines, and transparent pricing.
- Detailed scope of work
- Channel recommendations based on your goals
- Clear deliverables and expected outcomes
Launch & Start Growing
Once you approve the plan, our team begins execution immediately with weekly progress updates and monthly performance reports.
- Onboarding within 48 hours of approval
- First results visible within 2-4 weeks
- Ongoing optimization and transparent reporting
Why Brands Trust Us
Google Partner
Certified Google Ads management with access to advanced tools and direct Google support.
Meta Business Partner
Verified expertise in Meta Ads across Facebook and Instagram for UAE businesses.
Top SEO Agency
Recognized by UpCity as a top-rated SEO agency for consistent client results.
UAE-Focused
100% of our work is for UAE-based businesses. We understand this market deeply.
Explore More
Related services, locations, and resources across our site.
Google Ads
High-performance Google Ads management built to maximize return on ad spend in the UAE's competitive...
SEO Services
Data-driven SEO services built for the UAE market — focused on what Google actually rewards today, n...
Restaurants & Cafes Marketing
Marketing strategies for F&B businesses in the UAE, from independent cafes to restaurant chains, foc...
Home Services Marketing
Marketing strategies for home service providers in the UAE — AC repair, plumbing, cleaning, pest con...
Marketing in Dubai
Digital marketing services for businesses operating in Dubai. SEO, Google Ads, social media, and web...
Law Firm Marketing in the UAE: The Complete Growth Playbook
A practical guide for law firms and legal consultancies in the UAE to attract more clients through d...
Scale Your Real Estate Lead Pipeline with Google Ads
Request a free PPC strategy session designed for Dubai real estate companies.