Google Ads for Restaurants & Cafes in Dubai
Google Ads for restaurants is fundamentally different from other industries.
- Location-targeted search ads that only show to people within a 3-5 kilometre ...
- Meal-time ad scheduling that increases bids during breakfast
- Call extensions and direction extensions that let customers call or navigate ...
Get Your Free Restaurants & Cafes Google Ads Strategy
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The beauty of Google Ads for F&B in Dubai is that the budgets are manageable. You are not competing with property developers spending AED 50 per click. Restaurant keywords in the UAE typically cost AED 2-8 per click, which means even a modest budget of AED 3,000-5,000 per month can drive meaningful foot traffic. The challenge is not budget — it is targeting.
Google Ads Strategies That Bring Diners to Restaurants in the UAE
Location-targeted search ads that only show to people within a 3-5 kilometre radius of your restaurant, matching searches like 'Indian restaurant near me' or 'lunch in Business Bay'
Meal-time ad scheduling that increases bids during breakfast, lunch, and dinner search peaks and reduces spend during off-hours when searches are low
Call extensions and direction extensions that let customers call or navigate directly from the ad without visiting your website, reducing friction to near zero
Google Maps ads that place your restaurant pin prominently in map results when someone searches for food in your area
Restaurant Google Ads Mistakes That Burn Through Marketing Budgets
Targeting too wide an area. A restaurant in JBR does not need to advertise to people in Al Ain. Tight geographic targeting saves budget and ensures your ads reach people who can actually walk through your door.
Running ads 24/7 without time scheduling. Most restaurant searches happen in predictable windows around meal times. Spreading your budget evenly across 24 hours wastes money during periods when nobody is looking for food.
Not using ad extensions. Call buttons, location pins, menu links, and site links are free additions that make your ads more clickable and more useful. Running a basic text ad without extensions is like opening a restaurant without a sign.
Sending traffic to your homepage instead of a specific action page. If someone searches for 'brunch reservation DIFC,' they should land on a page where they can book brunch, not your homepage where they need to navigate to find the reservation button.
How We Run Profitable Google Ads Campaigns for UAE Restaurants and Cafes
We set up or audit your Google Ads account with proper conversion tracking for calls, direction requests, website orders, and reservation bookings so every customer action is measured.
We build campaigns structured around your cuisine, location, and meal periods with tight geographic targeting and time-based bid adjustments that align with when your customers search.
We create compelling ad copy that highlights what makes your restaurant worth visiting — signature dishes, atmosphere, location convenience — with clear calls to action for each ad group.
We optimise weekly by reviewing search term reports, adjusting bids, testing ad variations, and reallocating budget toward the campaigns and times that generate the most customer actions.
Your Restaurant Google Ads Deliverables
We set up or audit your Google Ads account with proper conversion tracking for calls, direction requests, website orders, and reservation bookings so every customer action is measured.
We build campaigns structured around your cuisine, location, and meal periods with tight geographic targeting and time-based bid adjustments that align with when your customers search.
We create compelling ad copy that highlights what makes your restaurant worth visiting — signature dishes, atmosphere, location convenience — with clear calls to action for each ad group.
We optimise weekly by reviewing search term reports, adjusting bids, testing ad variations, and reallocating budget toward the campaigns and times that generate the most customer actions.
Restaurants & Cafes Google Ads in Action: Fine Dining Restaurant
A real restaurants & cafes business in Dubai that achieved measurable growth.
Fine Dining Restaurant · Dubai
The Challenge
Low visibility for branded and non-branded searches. High dependency on walk-in traffic. Poor Google Business Profile performance. Limited online reservations.
Our Approach
We implemented a comprehensive local SEO strategy combined with targeted paid campaigns to drive both awareness and direct bookings. Focus on optimizing for 'fine dining Dubai Marina' and related terms. Optimized Google Business Profile with professional photos, structured data, and review response. Launched Google Ads for high-intent dining searches. Created Meta campaigns targeting affluent Dubai residents for special occasions.
Results Achieved
Key Takeaway
For fine dining in Dubai, targeting special occasions and corporate events through Meta ads delivers better quality leads than generic restaurant targeting. WhatsApp integration significantly improved booking conversion.
Brand Surge vs. DIY Google Ads for Restaurants
Here's what sets our approach apart from the competition.
| Feature | Typical Agency | Brand Surge |
|---|---|---|
| Search Campaign Setup & Management | ||
| Monthly Performance Reports | ||
| Landing Page Design & Message Match Testing | ||
| Negative Keyword Mining & Wasted Spend Audits | ||
| UAE Audience Segmentation & Dayparting | ||
| Revenue Attribution & ROAS Tracking |
Fill More Seats with Restaurant Google Ads in Dubai
Get a free PPC strategy session tailored to food and beverage businesses in the UAE.
Frequently Asked Questions
What Happens Next
Here's exactly what to expect when you reach out to us.
Book Your Free Strategy Call
Schedule a 30-minute consultation. We'll discuss your business goals, current marketing, and where the biggest opportunities are.
- No commitment or obligation
- We'll review your current online presence
- Identify quick wins you can act on immediately
Receive a Custom Strategy
Within 48 hours, you'll receive a tailored plan with clear priorities, realistic timelines, and transparent pricing.
- Detailed scope of work
- Channel recommendations based on your goals
- Clear deliverables and expected outcomes
Launch & Start Growing
Once you approve the plan, our team begins execution immediately with weekly progress updates and monthly performance reports.
- Onboarding within 48 hours of approval
- First results visible within 2-4 weeks
- Ongoing optimization and transparent reporting
Why Brands Trust Us
Google Partner
Certified Google Ads management with access to advanced tools and direct Google support.
Meta Business Partner
Verified expertise in Meta Ads across Facebook and Instagram for UAE businesses.
Top SEO Agency
Recognized by UpCity as a top-rated SEO agency for consistent client results.
UAE-Focused
100% of our work is for UAE-based businesses. We understand this market deeply.
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