Social Media Marketing for Restaurants & Cafes in Dubai

Poor food photography. In a city full of beautifully presented dishes, a dimly lit phone photo with a cluttered background does more harm than not posting at all. If you cannot invest in professional photography, at least learn basic food photography techniques for mobile.

Posting only food shots with no variety. Your feed should include the atmosphere, the team, the location, customer moments (with permission), and the story behind the dishes. A grid of nothing but plates gets monotonous and loses followers.

Partnering with the wrong influencers. A fitness influencer with 200,000 followers will not fill your dessert cafe. A local food blogger with 15,000 engaged followers who actually dines out in your area is worth ten times more. Audience alignment matters more than follower count.

Inconsistent posting. Going from five posts a week to silence for three weeks tells the algorithm and your followers that you are not reliable. A steady cadence of 3-4 quality posts per week outperforms bursts of activity followed by gaps.

We start with a food photography session at your restaurant to build an initial library of high-quality images and videos. This content becomes the foundation for the first two months of posting while we develop a sustainable content production rhythm.

We create a content calendar balancing food showcasing, behind-the-scenes, customer moments, and promotional content. Each piece is designed for the specific platform — what works on Reels gets adapted differently for Stories and static posts.

We manage daily posting, engagement, and DM responses. We also identify and negotiate with relevant food influencers in your area, arranging visits that generate authentic content and reach new audiences.

We report monthly on follower growth, engagement rates, profile visits, and — most importantly — tracked actions like reservation clicks, direction taps, and website visits from social profiles.