Social Media Marketing for Tourism & Travel in the UAE
Travel is the most visually driven category on social media.
- Behind-the-scenes content showing what goes into creating an experience. Dese...
- Guest content repurposed with permission. Reposting guest photos and videos w...
- Influencer familiarisation trips that bring travel creators to experience you...
Get Your Free Tourism & Travel Social Media Strategy
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The challenge for UAE tourism businesses is that great content requires planning and consistency. Most operators post a few photos during peak season, share the occasional guest review, and go silent during quieter months. Meanwhile, travel influencers and content creators are dominating the conversation about your destination. The businesses that succeed on social media make content creation part of their daily operations, not an afterthought.
Social Media Strategies That Inspire Travel to Dubai and the UAE
Behind-the-scenes content showing what goes into creating an experience. Desert safari setup at sunrise, chefs preparing a dinner cruise menu, guides sharing stories about the destination. This human content resonates far more than polished promotional shots.
Guest content repurposed with permission. Reposting guest photos and videos with their stories gives your audience authentic perspectives and encourages other guests to share their experiences too.
Influencer familiarisation trips that bring travel creators to experience your offerings firsthand. Select influencers based on audience demographics that match your source markets, not follower count alone.
YouTube destination guides and experience walkthroughs that serve as evergreen content. A detailed video of your desert safari or city tour continues attracting viewers and potential bookings for years after publishing.
Social Media Errors That Hurt Tourism Brands in the UAE Market
Posting only promotional content. If every post is 'Book now! 20% off!' your audience tunes out. The ratio should lean heavily toward inspiring, informative, or entertaining content with occasional promotional posts mixed in.
Ignoring YouTube. It is the second largest search engine and one of the top platforms for travel research. A well-made video about your experience can generate thousands of views and bookings over years. Most UAE tourism operators have no YouTube presence at all.
Partnering with influencers based solely on follower count. An influencer with 500,000 followers across the Middle East is less valuable than one with 50,000 followers in your specific target market. Check audience demographics, engagement rates, and past collaboration results before investing.
Inconsistent posting. The algorithms reward consistency. Posting five times one week and then disappearing for a month tells the platform your content is not reliable. Set a sustainable posting schedule and stick to it year-round.
Our Social Media Framework for Tourism and Travel Companies in Dubai
We develop a content strategy based on your target source markets, brand positioning, and seasonal calendar. This includes content themes, posting schedule, and guidelines for capturing guest content during operations.
We create and curate content across your active platforms, including original photography and video direction, guest content repurposing, and seasonal campaign creative tied to booking promotions.
We identify and manage influencer partnerships, handling outreach, trip logistics, content briefs, and performance tracking. Each partnership is evaluated based on bookings generated, not just content views.
We engage with your audience daily, responding to comments, answering questions, and managing your social reputation. This includes monitoring mentions and reviews across platforms and responding appropriately.
Your Tourism Social Media Marketing Package
We develop a content strategy based on your target source markets, brand positioning, and seasonal calendar. This includes content themes, posting schedule, and guidelines for capturing guest content during operations.
We create and curate content across your active platforms, including original photography and video direction, guest content repurposing, and seasonal campaign creative tied to booking promotions.
We identify and manage influencer partnerships, handling outreach, trip logistics, content briefs, and performance tracking. Each partnership is evaluated based on bookings generated, not just content views.
We engage with your audience daily, responding to comments, answering questions, and managing your social reputation. This includes monitoring mentions and reviews across platforms and responding appropriately.
Monthly reports cover audience growth by source market, content performance by type, traffic and bookings from social channels, and influencer campaign results. Strategy adjustments are made based on booking data.
Tourism & Travel Social Media in Action: Fine Dining Restaurant
A real restaurants & cafes business in Dubai that achieved measurable growth.
Fine Dining Restaurant · Dubai
The Challenge
Low visibility for branded and non-branded searches. High dependency on walk-in traffic. Poor Google Business Profile performance. Limited online reservations.
Our Approach
We implemented a comprehensive local SEO strategy combined with targeted paid campaigns to drive both awareness and direct bookings. Focus on optimizing for 'fine dining Dubai Marina' and related terms. Optimized Google Business Profile with professional photos, structured data, and review response. Launched Google Ads for high-intent dining searches. Created Meta campaigns targeting affluent Dubai residents for special occasions.
Results Achieved
Key Takeaway
For fine dining in Dubai, targeting special occasions and corporate events through Meta ads delivers better quality leads than generic restaurant targeting. WhatsApp integration significantly improved booking conversion.
Brand Surge vs. Generic Social Agencies for Tourism
Here's what sets our approach apart from the competition.
| Feature | Typical Agency | Brand Surge |
|---|---|---|
| Content Calendar & Scheduling | ||
| Monthly Analytics Reports | ||
| Platform-Specific Creative (Reels, Stories, Carousels) | ||
| Paid Social with Advanced Audience Targeting | ||
| Community Management & Response Handling | ||
| Influencer Sourcing & UGC Integration |
Inspire Travellers and Drive Bookings Through Social Media
Get a social strategy built to showcase destinations and convert followers into guests.
Frequently Asked Questions
What Happens Next
Here's exactly what to expect when you reach out to us.
Book Your Free Strategy Call
Schedule a 30-minute consultation. We'll discuss your business goals, current marketing, and where the biggest opportunities are.
- No commitment or obligation
- We'll review your current online presence
- Identify quick wins you can act on immediately
Receive a Custom Strategy
Within 48 hours, you'll receive a tailored plan with clear priorities, realistic timelines, and transparent pricing.
- Detailed scope of work
- Channel recommendations based on your goals
- Clear deliverables and expected outcomes
Launch & Start Growing
Once you approve the plan, our team begins execution immediately with weekly progress updates and monthly performance reports.
- Onboarding within 48 hours of approval
- First results visible within 2-4 weeks
- Ongoing optimization and transparent reporting
Why Brands Trust Us
Google Partner
Certified Google Ads management with access to advanced tools and direct Google support.
Meta Business Partner
Verified expertise in Meta Ads across Facebook and Instagram for UAE businesses.
Top SEO Agency
Recognized by UpCity as a top-rated SEO agency for consistent client results.
UAE-Focused
100% of our work is for UAE-based businesses. We understand this market deeply.
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