Social Media for Law Firms in Dubai & the UAE

Posting dense legal jargon that only other lawyers can understand. Your audience is potential clients, not judges. Write in plain English and Arabic, explaining what the law means for them, not reciting statutes.

Being inconsistent. Posting five times in one week and then disappearing for two months destroys whatever audience you were building. A steady pace of two to three posts per week is sustainable and effective.

Avoiding personality entirely. Law firms worry about being 'unprofessional' on social media, so they post content that could have been generated by any firm in the world. The firms that stand out share opinions, show their people, and have a recognisable voice.

Not engaging with comments and messages. Social media is not a broadcast channel. When someone asks a question under your post, responding promptly and helpfully demonstrates the kind of attentiveness potential clients want from their lawyer.

We identify the social platforms where your target clients and referral sources are most active, and develop a content strategy specific to each platform's format and audience expectations.

Content is developed around your attorneys' areas of expertise. We handle writing, design, and scheduling, while your lawyers provide the legal insights and review content for accuracy.

We maintain a content calendar with a mix of legal insights, firm news, and industry commentary that keeps your social presence active and varied without feeling repetitive or forced.

Engagement management ensures comments, messages, and connection requests are handled promptly, with clear guidelines for when a social interaction should be referred to the firm for direct follow-up.