Social Media Marketing in Abu Dhabi

Using content designed for a Dubai audience. Abu Dhabi has different cultural sensibilities, interests, and community values. Content that performs well in Dubai may fall flat or even alienate Abu Dhabi followers.

Posting only in English. The Arabic-speaking community in Abu Dhabi is large and active on social media. Brands that post exclusively in English are missing a substantial segment of their potential audience.

Neglecting Snapchat. While TikTok gets the headlines, Snapchat remains very popular in Abu Dhabi and across the UAE, particularly among younger demographics and Arabic-speaking audiences.

Over-promoting without providing value. Abu Dhabi audiences are particularly sensitive to brands that only push sales messages. A content mix that educates, entertains, and informs will build a more engaged following than constant promotion.

We start by understanding your brand, your Abu Dhabi audience, and the cultural nuances that will shape your content strategy. This includes analysing what is working for your competitors in the capital.

We create a bilingual content calendar structured around Abu Dhabi's cultural calendar, local events, and seasonal patterns. Content pillars are defined based on what resonates with your specific audience.

We produce content in both Arabic and English — not translations, but content crafted specifically for each language audience. Our Arabic content writers are native speakers who understand Abu Dhabi's culture.

We manage community engagement, responding to comments and messages promptly in the appropriate language, and building relationships with followers who become customers.