Google Ads Management in Dubai

Running a single campaign with all keywords lumped together. Different services and different areas need separate campaigns with tailored ad copy and budgets. A one-size-fits-all approach wastes money on low-intent searches.

Sending ad traffic to your homepage. Someone searching for 'office cleaning Deira' should land on a page about office cleaning in Deira, not your general homepage where they have to figure out if you even offer that service.

Not tracking conversions properly. If you cannot see which keywords produce phone calls and form submissions, you are flying blind. Every decision about budget and bidding depends on accurate conversion data.

Setting campaigns to 'broad match' by default. Broad match in Google Ads shows your ad for searches that are loosely related to your keywords, which in Dubai means a lot of irrelevant traffic. Phrase match and exact match give you much more control.

We audit your existing campaigns or build new ones from scratch with proper account structure, conversion tracking, and call tracking so every lead is measurable from day one.

We research and select keywords based on commercial intent, competition, and cost per click in the Dubai market. We group them into tightly themed ad groups with matching ad copy.

We build or optimise landing pages for each campaign group, focused on the specific service and location being targeted. These pages are designed to convert, with clear information and simple enquiry forms.

We optimise campaigns weekly — adjusting bids, pausing underperforming keywords, testing new ad variations, and refining negative keyword lists based on actual search term data.