Google Ads Management in Ras Al Khaimah

Not separating tourism campaigns from local service campaigns. A tourist searching for 'RAK beach resort' and a resident searching for 'electrician RAK' have completely different intent and need different ad copy, landing pages, and bidding strategies.

Targeting too broadly. If you are a local RAK business, your ads should not be showing in Abu Dhabi or Sharjah unless you actually serve those areas. Wasted impressions and clicks from the wrong locations are the most common budget drain.

Using generic landing pages. A tourist who clicks an ad for 'adventure tours Ras Al Khaimah' should land on a page specifically about your RAK adventure offerings with booking options, not your general company homepage.

Not tracking bookings or enquiries properly. Without conversion tracking, you cannot tell which campaigns are producing real business and which are just generating clicks. This is especially critical for tourism businesses where the booking path may involve multiple steps.

We research the RAK search landscape for your sector, identifying keyword opportunities, competitor ad activity, and expected costs per click. This gives you a realistic picture of what Google Ads can deliver for your budget.

We build campaigns structured by business type and audience — separate campaigns for tourism searchers, local service searchers, and B2B/international searchers if applicable. Each campaign gets targeted ad copy and dedicated landing pages.

We implement comprehensive tracking: phone calls, form submissions, booking completions, and WhatsApp clicks. Every lead is tied back to the campaign and keyword that generated it.

Weekly optimisation keeps campaigns performing. We review search term reports, adjust bids for high-performing keywords, add negative keywords to eliminate waste, and test new ad variations.