Google Ads for Clinics & Medical Practices in the UAE

Running generic campaigns targeting broad terms like 'doctor Dubai' or 'clinic near me' without specifying treatments. These searches are too vague and attract clicks from people looking for services you may not offer.

Ignoring Google's healthcare advertising policies. Certain treatments, pharmaceuticals, and medical claims trigger automatic ad disapprovals. An agency unfamiliar with these policies will waste weeks troubleshooting issues that should have been avoided from the start.

Sending all ad traffic to the homepage. A patient searching for 'teeth whitening Dubai price' should land on a page about teeth whitening with pricing, not your generic homepage where they have to navigate to find what they want.

Not tracking phone calls as conversions. For clinics, phone calls are often the primary conversion. If you are only tracking form submissions, you are seeing a fraction of your actual results and making budget decisions on incomplete data.

We start by understanding your specialty mix, patient demographics, and which treatments you want to grow. Not every service is worth advertising. We focus budget on the treatments with the best margins and strongest patient demand.

We set up campaigns with Google's healthcare advertising policies built in from the start, avoiding the disapprovals and account issues that plague clinics working with agencies that lack medical advertising experience.

Landing pages are created or optimised for each treatment campaign, with clear information, trust signals, and easy booking options that turn clicks into appointments.

We implement call tracking on every campaign so you can see exactly which searches and ads are generating phone calls, not just form fills. This gives you a complete picture of campaign performance.