Social Media for Clinics & Medical Practices in the UAE

Posting stock photos with generic health quotes. This type of content gets zero engagement and makes your clinic look no different from every other medical account on Instagram. Patients want to see real doctors and real expertise.

Sharing before-and-after photos without proper consent documentation or in ways that violate DHA guidelines. The penalties can include fines and restrictions on your advertising permissions. Always check compliance before posting clinical imagery.

Treating social media as a direct appointment generator. It rarely works that way for healthcare. Social media builds awareness and trust. The appointment happens later when the patient searches Google or asks a friend for a recommendation. Measuring social media only by direct bookings misses its real value.

Inconsistent posting. Clinics often start strong with daily posts for a month, then go silent for three months. Consistency matters more than volume. Three well-produced posts per week outperform daily low-effort content.

We develop a content strategy aligned with your specialties, identifying the topics your target patients care about and the formats that perform best on each platform.

Content is created in collaboration with your medical team. We handle production and scripting, but your doctors provide the expertise that makes the content credible and compliant.

Every piece of content is reviewed against DHA or DOH guidelines before publishing. We maintain a compliance checklist specific to healthcare social media in the UAE.

We manage community engagement, responding to comments and messages during business hours, and flagging any clinical questions that need to be redirected to your reception team.